Our Blog

Our Blog

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Are we listening?


“A Quote from the Universe”

“A popular Government without popular information, or the means of acquiring it, is but a prologue to a farce or a tragedy, or perhaps both.” - James Madison

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Twitter Hashtag Strategies: Broad Hash Tagging Leads to Clicks!

Over the last several months we sought to understand how our clients twitter activities were performing. The catch here is that we didn’t just want to look at the traffic that gets driven back to their site. We wanted to understand what kind of clicks were generated for sharing 3rd party content. Our technical team was able to build a service to accomplish this (for geeks: they “unpack” twitter links (t.co links) into their underlying bit.ly’s, and then ask bit.ly for a click count).

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A conversation with Marge Hayes: Leveraging Data, People, and Information

Sandee: We are back today with my dear friend Marge Hayes. Last week, we had a fantastic discussion about cutting-edge technology, data, listening and Northwest Industries. We’re continuing our conversation with Marge today. She’s going to share some thoughts on how to leverage different things in business, and also about her good friend Chestina Hughes, who, sadly, passed away recently.

Finding Funding in Unlikely Places: "Marketing Dollars"

Nonprofits are missing out on an incredible funding opportunity.

Corporations spend considerably more on marketing than on donations to nonprofits. What if corporate marketing dollars were aligned with your nonprofit organization’s passion?

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Welcome to the Kitchen Table: "No one can succeed alone"

Every good thing starts in the kitchen. It is the heart of the home. That is where we receive nourishment for our bodies and our souls.

The Technical Path to Better Non-profits

I had the opportunity to sit down with Lance K. Russell to gain his insight on the state of technology in the not for profit sector. Lance K. Russell is an entrepreneur who founded and grew PointBridge into one of the top Microsoft consultancies in the United States, with nearly 100 employees and $20MM in annual revenue. He successfully sold the business in early 2012 to Perficient (NASDAQ: PRFT). He also led all marketing, finance, HR, recruiting and administration functions, and previously oversaw all sales and business development, including the relationship with Microsoft. He is currently serving on the boards of both The Cara Program and Chicago Tech Academy High School.

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What Do You Stand For?

On Friday, February 15th, we celebrated the commencement of our 27th Cycle here at i.c.stars. I am so proud of all of the new residents: Bo, Ashley, Shawn, Nicholas, Tyeshia, Absalom, Julio, Erik, Mike, Melanie, Christopher and Derek.

Marcus Cobb, the Keynote Speaker, gave a very inspirational talk about looking in the mirror and knowing that you are not alone.

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Discovering DISQUS

Can you share some insight about what you’ve learned about Disqus?

I’m going to be blogging about Disqus a lot. I think it’s the long sought-after missing piece of what we used to call “web 2.0”. We’ve had commenting capabilities on blogs for years. We’ve had discussion forums for even longer. Let’s be honest we have never had meaningful b2b conversations on either of them.

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A conversation with Marge Hayes: Lesson 2 Tribune Company

One way you can encourage the use of metrics is to have a president or CEO like Mr. Heinemann. It’s better when it comes from the top-down. It sort of forces people in the ranks to do it, too. When you see that top management is happy with something, you know that’s the right way to go.

At Northwest, Mr. Heinemann created his own set of reports with the data he wanted to see. On certain days, you got certain reports. We made sure that the reports were accurate and timely.

This was a different way of doing things. Everyone held some responsibility for being informed.

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What are the simple steps to write great content for a website?

What are the simple steps to write great content for a website. From your experience what are some of the best practices to follow to write great content for a new website or an existing website?

A Fresh Perspective on Education

Since receiving my undergraduate degree, I have been adamant that I would never go back to school. It’s not because I didn’t enjoy my time at Columbia. I did very much.

Nonetheless, even now, in my 30’s, I still have nightmares where I forget to study for a final or forget my locker combination.

While at Columbia, my education was focused on learning from professors who worked in the industry. Project based learning and internships were really big for me. I always look back on my time at Columbia as an opportunity-maker.

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Anchoring into Viral Content - TED

Last week we were in our Kissmetrics reporting system, and we noticed that someone came to the blog by Googling, “The First Follower is What Turns a Lone Nut…” That line is from a video on TED that I had blogged about a couple of months back. I wondered, “How in the world did that query end up in my blog?”

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A conversation with Marge Hayes: Lesson 1 Northwest Industries

One of my favorite things is spending time with my dear friend Marge. She is an amazing storyteller. I love Marge’s stories because they span across politics, gender, technology and leadership.

13 Nerds Walk Into a Bar

13 nerds walk into a bar.

No, this is not the beginning of an epic joke. It’s the story of how one event was able to bring like-minded people together.

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Eric's Answers: Are infographics a fad or are important to link building and brand promotion?

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Claire. The question is asking if infographics are a fad or are they really important to link building and brand promotion?. Please view the thread here

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Eric's Answers: Are we at a point where video is replacing written content on websites?

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Jim. The question is asking if we are at a point where video is replacing written content on websites. Please view the thread here

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Eric's Answers: Should you outsource your Social Media function at all?

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Ravi. The question is asking for some advice on whether or not social media should be outsourced or kept in-house. Please view the thread here

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itDuzzit: A Simple Way to Keep Track of the Things that Matter

One of the biggest problems we’ve tried to solve for a long time is how to keep track of things that are unstructured in nature.

Things like:

  • remembering to record how many times someone lands a new job
  • keeping track of how many resumés have been sent out
  • keeping track of the thank-yous that go out to our volunteers every day
  • keeping track of things that we find on the internet that we’d like to blog about or we want to comment on
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It's The Most Wonderful Time of The Year

It is the most wonderful time of the year. It is a time when we wonder what the next year has in store for us, and we share in the wonder of receiving and giving gifts.

At i.c.stars, we believe that leadership is making opportunities for others. In our program, one of the measures of leadership is how many opportunities we make in business, community, and on our team.

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Eric's Answers: Should a Company’s Social Media Presence be Directly Connected to a Personality?

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Iris. The question is asking for some advice on how to handle a company’s social media presence. Please view the thread here

Culture Shock: How to Help Your New Hires

Starting a new job can be nerve-wracking. Will I fit in? Will I have things to talk about with my co-workers? Will my work be appreciated? We all face these questions no matter what our role.

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A Helping Hand for Your Referral Partners

We have gone live with a new benefit calculator for one of our clients, Concord Group.

It’s an important tool, not only because it can be promoted directly to the audience and to the accountants who are potentially going to use it, but because we’ve recently discovered a new way to use it.

We got a call last week from one of Concord’s agents who helps in sales.

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The Power in Entrepreneurship

Often, when people think about i.c.stars, they think about the technology training and the leadership component of developing a thousand community leaders. Entrepreneurship is what you get when you focus on both technology and leadership.

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Kill your website

We’ve spent lots of time with clients over the years in CMS tools / information maps / ia strategy, etc. etc. We are trying a radical departure from this approach and moving toward marketing mini-sites - also known as landing pages.

Road Trip to Professional Development

I’m a traveler by nature. I like to explore and be in charge of my trip. I prefer driving whenever possible. There is an old saying: “A road trip will test your relationship, whether it’s with a spouse, friend or family member.” Road trips will show you what you are made of.

The Untapped Power of Individual Giving

I love being able to brainstorm. Especially with a small group of other Directors of Development. I am part of a group that meets every quarter to talk about different ideas and things that have been successful within our organizations. We can learn from each other, innovate, and have a better understanding of the organizations we work for.

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The Art of Opening Doors for Others

This past September we were really fortunate to meet Hans Renman. He’s the CEO of Stockholm’s Tänk Om, a highly successful leadership program for school administrators and principals in Sweden. He’s planning to bring the program to London and thinking about scaling into the States. Before that, he founded Young Business Creatives, the most innovative high school in Sweden. He delivered a fantastic high tea on Tuesday that really inspired a lot of folks at the table. He’s got some really revolutionary ideas about education and change.

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Starfish Are Scary: The Lasting Value of Making Things

A few months ago we had some folks over at our house. Tiffany brought her son, Cameron (one of my favorite little guys in the world). Cameron was the only kid in the house, which is not a problem because I have a lot of learning toys designed to spark the imagination and creativity. But I don’t have any computer games.

Welcome to Demo Island

I must admit, reality television is a guilty pleasure of mine. Now in it’s 25th season, Survivor stands strong. This got me thinking, how can we take a similar concept to highlight the innovation in Chicago? Without the voting off of course!

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B2B Start-up Tip on Online Presence Building

For businesses looking to enter the online world, how would you rate the importance of: A) a website, B) a blog, C) email marketing, and D) social stream interaction?

A Measurable Impact

Initial placement rate:
95%
Industry retention rate:
81%
College attendance rate:
44%
Alumni actively engaged in their communities:
72%
Average 12-month earnings before program:
$9,846
Average 12-month earnings after program:
$57,240