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Submitted by skastrul on 2011-11-22T17:25:58
This month I thought I would talk about how we generate and qualify leads here at i.c.stars. I was going to make this blog all about business and open up a conversation about lead generation and metrics. But then I had a surprise visit.
In my first blog, Where Do You See Stars?, I wrote about how I would give my young friend Boo piggy banks filled with change and positive affirmations. In a later conversation with her about about the state of our economy, she recommended that we should give positive affirmations to the big banks so that the money would not be depressed. Last week one of our alums Daisy Cordova, who is currently a resident at CDW, showed up in my office with a piggy bank full of affirmations. It really touched me because I didn’t even realize that she was reading my blog. She had been collecting these affirmations and writing them down as she came across them, whenever she was missing i.c.stars, or thinking about me. The piggy bank was literally stuffed with these affirmations.
Part of our process is that we measure leads when a connection is made, and I really believe that through that blog a connection was made. Our business is one of transformation. It could be said that the transformation was Daisy making it into cycle 23, completing the internship, getting into the residency, and becoming a quality assurance analyst. I believe that the transformation is also about the moment that I got that piggy bank and the process coming full circle with all those affirmations given back to me. It is about faith, hope, and gratitude.
Here we are in this season of giving thanks, and it is in the moments that we least expect it that we are often presented with abundance. I am grateful for it. To all of you business leaders, managers, directors, I ask how are you making opportunities for your folks to lead and in turn generate leads for your business?
The picture is of a random piggy bank withdrawal: “When you teach someone something important to you, you are reminded of why it matters.” I believe that whole-heartedly. Every lesson we teach is one we need to learn. Here it is come back to me. I think that one of the most potent things about being a leader and making opportunities for others is really being able to measure those leads and connections that enable our business, our community, and our hearts to grow.