IT Marketing - Data-driven Insights Blog

The title of your blog post matters a great deal.

For your audience, you want a title that’s attention-grabbing and descriptive. However, that’s not necessarily the same title that’s going to help people searching for your content find you.

This week, I interviewed one of our main staff members, Brandies Dunagan. She is behind the scenes most of the time. But looking at the embedded infographic at the bottom of this post, which details the future of marketing agencies (especially the technology aspects of agencies), I knew it was the perfect time to thrust her out into the forefront.

Over the last several months we sought to understand how our clients twitter activities were performing. The catch here is that we didn’t just want to look at the traffic that gets driven back to their site. We wanted to understand what kind of clicks were generated for sharing 3rd party content. Our technical team was able to build a service to accomplish this (for geeks: they “unpack” twitter links (t.co links) into their underlying bit.ly’s, and then ask bit.ly for a click count).

Can you share some insight about what you’ve learned about Disqus?

I’m going to be blogging about Disqus a lot. I think it’s the long sought-after missing piece of what we used to call “web 2.0”. We’ve had commenting capabilities on blogs for years. We’ve had discussion forums for even longer. Let’s be honest we have never had meaningful b2b conversations on either of them.

What are the simple steps to write great content for a website. From your experience what are some of the best practices to follow to write great content for a new website or an existing website?

Last week we were in our Kissmetrics reporting system, and we noticed that someone came to the blog by Googling, “The First Follower is What Turns a Lone Nut…” That line is from a video on TED that I had blogged about a couple of months back. I wondered, “How in the world did that query end up in my blog?”

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Claire. The question is asking if infographics are a fad or are they really important to link building and brand promotion?. Please view the thread here

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Jim. The question is asking if we are at a point where video is replacing written content on websites. Please view the thread here

I recently submitted my answer to a question on “LinkedIn Answers” posted by a user named Ravi. The question is asking for some advice on whether or not social media should be outsourced or kept in-house. Please view the thread here

One of the biggest problems we’ve tried to solve for a long time is how to keep track of things that are unstructured in nature.

Things like:

• remembering to record how many times someone lands a new job
• keeping track of how many resumés have been sent out
• keeping track of the thank-yous that go out to our volunteers every day
• keeping track of things that we find on the internet that we’d like to blog about or we want to comment on